Bunsters

Bunsters is an Australian hot sauce company that gained international fame (and notoriety) for its provocative branding, high-quality ingredients, and viral success. Based in Perth, Western Australia, the brand was founded by former journalist Renae Bunster. The company began in 2011 after Renae Bunster returned from a trip to Central America. What started as a hobby for friends quickly turned into a global business when her flagship sauce, "Shit the Bed," went viral in 2015. The name was originally a joke between friends, but it became the hook that launched the brand into the global spotlight.